'I've always been a fan,' says Olivia Palermo as she becomes the face of Crème de la Mer, alongside her husband Johannes Huebl
She may be a fashion girl, but Olivia Palermo admits she's "always been into beauty too," which is why she's just agreed to become the face of Crème de la Mer, gently persuading her new husband Johannes Huebl to join her in the venture.
Together the power couple are fronting Crème de la Mer's new vision, and specifically its Illuminating Moments campaign which supports the new Illuminating Eye Gel, "which is amazing, and seems to be working for me, I prefer serums to creams," adds Palermo. It's a "global digital campaign in partnership with glamorous couples from around the world," says Crème de la Mer, which is creating three exclusive vignettes featuring good-looking, successful couples from Paris, Seoul and of course New York, the first of the series starring the Huebls.
Much like the eye gel itself, the 29-year-old American socialite explains that filming on set was "amazing". Featuring Palermo and her model husband (no really, he's been modelling for 17 years), Illuminating Moments drives home the message that "the eyes are the most powerful force of attraction," as Loretta Miraglia, senior vice president at Crème de la Mer explains - especially when helped along by a little brightening eye cream of course. "A man or woman may not speak a word but their eyes will tell you everything."
Palermo did speak some words on the subject of her first beauty campaign however, telling the Telegraph: "I've always been a fan of Crème, I think most women are right?" She's also had a long-term love affair with good skincare too, "my appreciation for beauty started from my mother at a young age. I think it's extremely important to take care of your skin, especially not going to bed with make-up on, you'll have it for at least 70 or 80 years."
"For me beauty is just as important as any outfit, whether it's skincare, make-up or hair - beauty is like an accessory to yourself and how you're put together." Refreshingly, the picture of perfection reveals that it wasn't always easy, "you have to put a little time in." She even admits to bad hair days, "everybody goes through that, I usually put it up in a bun and I'm very happy with that, but it's always hydrated and healthy." Note taken.
German-born Huebl shares the same beauty ethos with Palermo, swearing by his own skincare regime to maintain his model looks - he doesn't however share his products. "Well he's a guy and he has his own products, and we have our own separate bathrooms," says Palermo, "so we have our own separate regimes too." Thankfully there's enough illuminating moments and Crème de la Mer to go around the Huebl household these days.
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